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Magazine Archives: May 31, 2015

View the entire table of contents for the May 31, 2015 issue.

Oregon Pioneer

With his expressive Pinot Noirs, Ken Wright has helped map the terroir of

Willamette Valley

Harvey Steiman

Issue: May 31, 2015

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Ken Wright made his way to Oregon in 1985 in a dilapidated pickup truck with his wife, two young sons and 10 barrels of California Cabernet Sauvignon and Merlot. It was an unlikely beginning to a career that's helped establish the state's Willamette Valley as a homeland for Pinot Noir. But it says a lot about Ken Wright.

The 61-year-old winegrower has proved to be pragmatic and persuasive. When his bank account could not finance the move to Oregon, he convinced his former employer, Talbott Vineyards, to let him take those barrels with him to sell when he started in Oregon. Though http://www.winespectator.com/magazine/show/id/51418 1/9 6/5/2015 Oregon Pioneer | Features | News & Features | Wine Spectator prohibited by several federal regulations, he convinced a federal agent to let him bottle and label the wines in 1986 as the debut offerings of his new winery, Panther Creek.

Those character traits have also served him well in his dedication to Oregon and its terroir, the notion that the growing site defines a wine's character. He championed single-vineyard Pinot Noirs well before it was fashionable in Oregon and, in a signature achievement, campaigned successfully to get his fellow vintners to agree on a set of six landmark sub-appellations in the northern Willamette Valley, fully enacted in 2005. (See "Defining the Northern Willamette Valley".) "We always called him the brinksman," says Rollin Soles, co-founder of Argyle and co-owner of Roco Wines, who counts Wright as a friend since college. "He's the guy to take everything to the edge, and you think, "No way can he pull this off," and sure enough at the eleventh hour he does."

In his 30 years in Oregon, Wright has exerted a huge influence on the state's winemaking. He introduced now-familiar ideas such as sorting lines to ensure only sound grapes go into the fermentors and using dry ice to cool grapes before the onset of fermentation.

He has also been on the cutting edge of vineyard improvements. As early as 1994 he paid growers by the acre instead of by the ton, so they could farm for quality instead of high yields.

He was among the first in Oregon to use vertical shoot-positioning to expose more of the grape bunches to sunlight. Today, he's knee-deep in research to link characteristics in his wines to the microbial and mineral content of vineyard soils.

Wright made Panther Creek into a bellwether Oregon winery, but the cost was high, including his first marriage, and eventually the winery. But a casual family dinner one recent autumn evening at Wright's home, which sits at the crown of a hill adjacent to his estate vineyards, validates his vision.

On the table are a pair of 2008 Ken Wright Pinot Noirs that demonstrate the primacy of site. A bottling from Carter Vineyard in the Eola-Amity Hills AVA, supple and seductive, contrasts with the taut tannins of the one from Freedom Hill, about 15 miles south of Carter. Though Wright had poured the wines for pleasure, not as evidence for his belief in terroir, the two glasses of brilliant ruby wine would convince any skeptic.

Wright took a winding path to Oregon. His parents were students at the University of Illinois when he was born, in 1954. His father later played professional baseball in the St. Louis Cardinals organization, rising to the AAA level in Louisville until a broken leg ended his athletic career. As a marketing executive, the elder Wright moved the family from state to state.

Ken wrestled competitively wherever he was, from the sixth grade to his first year of college, winning a state championship as a high school junior in Wheeling, Ill., a suburb of Chicago. In his senior year, in Louisville, he met Alan Holstein, a star football player who also wrestled.

Holstein took Wright under his wing. "I had a massive afro, and no one knew what to make of me," Wright recalls. "But Alan and I got to be friends and we ended up rooming together at the University of Kentucky."

–  –  –

It was there Holstein and Wright both discovered wine. "I got a job waiting tables at The Fig Tree, a continental restaurant that was the best in Kentucky at the time," says Wright. He convinced the owner, Stan Pikarski, that the waitstaff would sell more bottles of wine if they knew how they tasted. "One day a week, we'd taste all the wines from one region on the list.

That was my introduction to wine."

Holstein was majoring in horticulture, and eventually focused on grapevines. His drink of choice in college was rosé by Mateus or Lancer's, until Wright came home with a bottle of Beaujolais. "Wow, that was different," Holstein recalls. "Eventually we got fascinated with Burgundy."

Wright and Holstein talked the university into letting them conduct a non-credit course in wine appreciation. "We would read a chapter in a book and pretend we knew what we were talking about," Holstein says. They also were allowed to buy Burgundian classics such as La Tâche and Richebourg, which had not yet skyrocketed to their current stratospheric prices. "That's how we got bit by the Pinot Noir bug," adds Holstein.

Wright helped Holstein plant an experimental vineyard at Kentucky, and recalls a research visit to nearby Cane Ridge where a young winemaker named Helen Turley climbed out of a tank she was cleaning. Hybrids, she cautioned them, were the only wine grapes that would grow there.

"The diseases were horrendous from the humidity," Wright remembers, "and the chemicals we had to use were as bad as the disease. Being a city boy, I'd never farmed anything, but I really enjoyed getting dirty and watching something grow."

Wright gave up his pre-law studies (which he admits he only took because he thought Perry Mason was cool) and limped across the continent in a beat-up car to enroll in enology and viticulture at University of California, Davis. Within a month, the girlfriend who accompanied him had left.

"The weather was brutal," Wright shrugs. "One hundred and sixteen degrees the day we arrived in Davis. But I stayed. I just knew I wanted to grow grapes and make wine."

In the late 1970s, working his first full-time wine job, assistant winemaker at Ventana Vineyards in Monterey County, Wright fell in with California Pinot Noir pioneers. Among them was Dick Graff, the founder of Chalone, which at the time produced its Gavilan brand wines at Ventana. Graff invited Wright to join a group of winemakers who met regularly to compare research on Chardonnay and Pinot Noir, among them Josh Jensen and Steve Doerner from nearby Calera; Rich Sanford and Larry Brooks from Acacia; and Sonoma's Steve Kistler.

Jensen remembers it well. "We looked at malolactic fermentations, filtration yes or no, commercial yeast strains. We called it the Small Winery Technical Society, and had ambitious plans to publish papers. The grand ambition was never realized, but we learned a lot from each other over all-day meetings and lunches.

–  –  –

It's hard to believe, given his later trenchant research in viticulture and enology, that Wright had difficulties with science classes at Davis. "I had no chemistry background," Wright protests. But it's how he and Rollin Soles bonded.

"As a teaching assistant in microbiology," says Soles, "I spent so much time getting him over the hump with chemistry it was hilarious. But you know how you hit it off with someone right away? That's what it was with Ken."

Holstein moved to Oregon in 1979, managing vineyards for Knudsen-Erath. Wright was taken with the Pinots he tasted with Holstein on visits. "There was a luscious quality to them of perfectly ripened fruit, not green, not overripe, just dead-ripe fruit. I knew I wanted something that was nimble, and alive," Wright says.

He didn't think he could achieve that in California. "After having those wines, I knew I wanted to be in Oregon," Wright says. "I just had to wait until I could afford it."

Finally, in 1985, Wright could wait no longer. He loaded up his truck with those barrels of Cabernet and Merlot to have something to sell as a first vintage, and set up shop in a vacant warehouse in McMinnville, Ore. The local Bureau of Alcohol, Tobacco and Firearms agent, Ron Fitzgerald, patiently explained why Wright could not sell the undocumented wine, yet he eventually took pity. Panther Creek, which would become famous for Pinot Noir, launched with a 1984 California Cabernet blend.

Panther Creek's debut Pinot Noir 1986 was tough and overly extracted, but by 1990 the wines were gaining polish and elegance, with rich fruit and seductive textures. That year, the owners of another startup winery, Domaine Serene, contracted with Wright to make their first few vintages at Panther Creek.

But although Wright was making good progress with his wines, his finances and his personal life were not going so well.

His business partner in Panther Creek was his first wife, Corby. Friends in high school, they reconnected in the Bay Area and married in 1980. They had two sons. But by 1989, having drifted apart as Wright worked long hours at the winery while Corby held a full-time job as managing editor of a local weekly newspaper, they had divorced. "We remain friends," says Corby, "and really raised the kids together."

To finance increased production of his Panther Creek wines he took in another partner, Steve Lind. A dentist in Salem, Lind was supposed to be a silent partner, but by 1993 their disagreements got to the point where Wright bought out Lind's share, even though he could not really afford it.

"I wrote a letter to every futures buyer, got a second mortgage, and offered to reimburse every single customer with a personal check," Wright says. Most people said thanks but they really preferred to receive the wine. Unable to pay his growers their full due, he got them to delay their compensation. Wright paid the growers in full when he sold Panther Creek in 1994 to Ron and Linda Kaplan.

–  –  –

By then, Wright was ready to turn another page in his life. In 1992, he joined a local amateur softball team and met the team's organizer, Karen Stecker. Born in Idaho, she had grown up in the Bay Area, then studied commercial interior design at San Jose State University. Adept at architectural drawings, she operated a successful design firm in McMinnville. Smitten with each other, they married in 1995.

The next year, they opened Ken Wright Cellars. They retrofitted the defunct Portland Glove Company, a brick-façade factory building at the crossroads of tiny Carlton, just north of McMinn​ into a winery. Karen soon put her design chops to work repurposing an old barn ville, next to the railroad tracks, planning every detail of a new winery, which was completed in

1999. She even revamped the old railroad station across the street into a welcoming tasting room.

With Ken Wright Cellars, a winemaking style came into focus: Pinots with pinpoint flavors and generosity, without excessive alcohol, tannins or acidity. The wines have also proven to age well for eight to 15 years.

"Pinot Noir in Oregon, harvested at the right time, has this fabulous fresh fruit profile, ripe but not into the dried fruit area," Wright says. "Our autumns are cooler [than California's], so there is a longer window for what we want from our vineyards before the grapes get overripe. I want the weight of the wine to be not too heavy or too light, supple on the palate, as seamless as possible."

The wines are polished enough to drink early, which makes them catnip for restaurants. "We may be sacrificing some ageability past 20 years or something like that, but we're not sacrificing quality. Grippy and tannic does not provide pleasure."

He's experimented with fermenting on the stems, but doesn't like it in his wines. "I like other people's wines that do, but when I try it the wines are too angular, too hard."

Over the years he has cut back on the use of new oak barrels, as have many Oregon vintners.

He also employs a technique that he learned from Burgundian winemaker André Porcheret, formerly of Domaine de la Romanée-Conti, for preparing the barrels with salt and hot water to reduce the green, resiny character perceived in wines as "woody."

Though it began humbly, the operation is now akin to a Burgundy négociant-domaine.

Between Savoya and Canary Hill (in the Eola-Amity Hills AVA), the Wrights own 36 acres of vines, and they buy from 11 other vineyards that each yield a unique single-vineyard bottling.

They produce 13,000 cases per year under the Ken Wright label. A second label, Tyrus Evan, accommodates the occasional experiment with warm-climate varietals made from vineyards in Washington and southern Oregon.

Ken Wright Cellars has become a model of consistent excellence, producing 111 wines rated "outstanding" (90 points or higher on the Wine Spectator 100-point scale) in 18 vintages.

For all his fascination with vineyards, Wright maintains that it was never his intention to focus on vineyard-designated wines.

–  –  –

In the 1980s, only a few Oregon wines were labeled with a specific vineyard. At Panther Creek in 1990, Wright was being floored by two lots, one from grapes grown at Canary Hill, the other from Carter. Though they are close and are both on Jory soils, a common type in Willamette Valley, Canary Hill faces east, Carter southwest.

"What was remarkable was the structure," he says. "Carter gets the super hot part of the day.

In the vineyard you can feel a noticeable difference in the quality of the skins. Canary Hill's are thinner and more delicate. There's more tannin in Carter, no doubt about it." He has continued to make wines from these sites as his roster of vineyards has expanded.

In looking for sites that appealed to him for the long-term, he noticed a pattern. Vineyards in volcanic soils like Jory tended to be more fruit driven, while those on marine sediments were more floral and spice driven. "And even within those divisions, each location had its signature that came from that place. It wasn't my hand, it was the place," Wright says.

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